Media coverage created with PR is critical when launching a product because consumers trust third-party endorsements. Coverage in a credible magazine, TV show or blog is an instant validation for the brand as well as for current and potential clients, employees and investors.
- Prepare a customized media list
- Write press releases targeted to each media; bloggers, magazines, newspapers, TV, etc.
- Coordinate an online media room with photos and releases
- Personally follow-up with each media to further interest them in writing about your brand