According to Advertising Age, the birth of a brand is usually accomplished with publicity FIRST. In fact they say “it’s publicity first, advertising second,” and they also say that “PR is the Nail and Advertising is the Hammer that gives Frequency.”
Often marketers confuse brand building with brand maintenance and while a heavy dose of advertising is often associated with most brands, it doesn’t mean that advertising built the brand.
Do you remember?
Reaching Just a Few
Unlike advertising, it’s not necessary for a PR program to reach everyone. Forget reach and think smaller. At Schrenk PR we understand that it’s important to target your group and then let this group talk to other groups and communicate your message to the market
It Takes Time