An insightful blog post by Nick Cicero of Social Fresh prompted us at Schrenk PR to discuss one of the most engaging Facebook posts from last week.
Facebook released its third quarter results last week, with news that they had reached 1 Billion users. The research also showed nearly 58% of Facebook users are women and 18% post daily status updates. This means that there are more than 500 Million women active on Facebook every day.
“The consumer isn’t a moron. She is your wife.” ? David Ogilvy
So, how do you break through the clutter of Facebook? As David Ogilvy said, (and he was talking about advertising – way before social media was even heard of), it takes more to persuade someone to buy something than a quick promotion, contest or paid ads. It’s the combination of creativity, information, and audience desire that make great content work or poor content look outdated and boring. This holds true today with social media, and it’s still all about developing relationships.
Disney did it well this past week when they posted a photo of Thumper along with the modified maxim “If you can’t say something nice, don’t say nothing at all.” There wasn’t a cute caption, nor a mention of what movie it came from, yet they racked up more than a quarter of a million likes and 80,000 shares in three days.
Disney knows the power of emotion and nostalgia in storytelling; it is what drives the stories they create for millions each year. Simply, they’re introducing a cherished character with a universally good message. The visual emphasis is not about driving sales, rather they want their fans to align themselves with quality attributes that their favorite character (Disney brand) also shares.
It’s not difficult to see why it was voted one of the top posts of last week. So, what can you do for your fans on Facebook to create this exclusivity within a status update? Get creative and break down those barriers. Open up to your customers and share real value on your Facebook page.