Phone: 514.931.1526

Natura.

Mandate:

Introduce Natura’s Silky Wool-filled Bedding by dispelling the myth that wool is coarse and itchy. Position the product as healthier than bedding made of traditional materials.

Implementation:

Wrote feature stories and arranged interviews and product placements that were published in key women’s lifestyle and decor magazines in Quebec, Canada & the U.S. Organized cross-promotions with radio stations like Easy Rock; TV shows such as the Debbie Travis “From the Ground UP,” reality series; and worked on many magazine spreads with editors of major Canadian and U.S. magazines such as Canadian Living, Natural Home, Country Living, Metropolitan, Home and more.

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