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Introduce Natura’s Silky Wool-filled Bedding by dispelling the myth that wool is coarse and itchy. Position the product as healthier than bedding made of traditional materials.


Wrote feature stories and arranged interviews and product placements that were published in key women’s lifestyle and decor magazines in Quebec, Canada & the U.S. Organized cross-promotions with radio stations like Easy Rock; TV shows such as the Debbie Travis “From the Ground UP,” reality series; and worked on many magazine spreads with editors of major Canadian and U.S. magazines such as Canadian Living, Natural Home, Country Living, Metropolitan, Home and more.

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