Today, marketers are scrambling to increase “likes” on Facebook, but a recent survey, by Lab 42 shows us what “like” really means. Only 42% of Facebook users agree that marketers should interpret “like” to mean that they are a fan or advocate of the company. The other 58% are either indecisive (33%) or disagree with the statement (25%).
Not all “Likes” are Created Equal
Finally, consumers in the 35-51 age group have the highest expectations, and it’s not just getting anything in return for liking a company. They want something relevant and valuable, whether it’s information or discounts. Moreover, individuals in this age bracket don’t hesitate to “unlike” a brand if it doesn’t live up to their expectations.