What is PR?

Last year, the Public Relations Society of America asked its members and the public for a clear definition of PR. The result …
“Public relations is a strategic communication process
that builds mutually beneficial relations between
organizations and their publics.”

Some found it unclear, so PR Newswire decided to ask its followers on Facebook to fill in the blank, “PR is _____.”

public relations, communications

 PR Newswire compiled the more than 100 responses it received into an infographic; they range from simple, one-word answers to some resembling that of the PRSA definition.
What’s your definition of PR?